Laufenn is the associate brand of Hankook Tire & Technology, one of the world’s top seven tire manufacturers and the official tire supplier of the ABB FIA Formula E World Championship. Launched in 2014 with its global debut at the SEMA Show in Las Vegas, Laufenn was created to offer drivers genuine Hankook engineering at more accessible price points. The brand name comes from the German word “laufen” — meaning “to run” — reflecting its mission to deliver dependable performance for everyday drivers. Today, Laufenn is sold in more than 100 countries with over 7 million tires shipped globally each year. At Migo Tire Corp., we proudly offer Laufenn tires in Canada, delivered and installed across the Greater Toronto Area.
Laufenn’s biggest advantage is its direct connection to Hankook’s world-class R&D and manufacturing. All Laufenn tires are developed using the same engineering resources as Hankook’s premium tires — including Hankook’s European Technical Center in Hannover, Germany, and the Hankook Technodome research facility in Daejeon, South Korea. Production takes place at Hankook’s ISO-certified facilities in Hungary, Indonesia, and South Korea, ensuring consistent quality control across every tire.
What sets Laufenn apart is its “premium engineering, smart pricing” positioning. Every Laufenn tire uses silica-enhanced tread compounds for low rolling resistance, better fuel economy, and longer tread life. Many models come backed by warranties of up to 60,000–65,000 miles. For Canadian drivers who want trusted Hankook-level quality without paying premium-tier prices, Laufenn delivers exceptional value across passenger cars, SUVs, light trucks, and crossovers.
Canadian drivers face some of the most challenging road and weather conditions in the world — from icy Ontario winters to rainy spring commutes to hot summer highways. Laufenn’s full lineup covers all-season tires, ultra-high-performance tires, summer performance tires, dedicated winter tires, all-terrain SUV tires, highway-terrain truck tires, and commercial van tires. The Laufenn I FIT Ice series is specifically engineered for harsh Canadian winters, while many all-season models carry strong wet-traction ratings backed by Hankook’s testing protocols.
Migo Tire Corp. is a trusted Canadian source for genuine Laufenn tires, offering both wholesale and retail pricing to consumers, dealers, and tire shops across the Greater Toronto Area. We provide:
Browse our complete selection of Laufenn tires below, or contact our team for personalized recommendations and bulk pricing inquiries. Choose Migo Tire as your trusted source for Laufenn tires in Canada — Hankook-level engineering, smart pricing, dependable performance on every road.
